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There are actually tons and tons of reasons why you need to start a blog, but what I like to cover is in the context of starting a business blog. Why do you need a business blog?

 When I ask a few successful business owners and professionals in my previous job how would they define a successful business, most of them have given me a simple, yet direct answer - Business that make money!. 

And in a simplified manner, I define success as such:

SUCCESS <- PROFIT <- SALES <- CLIENTS

A successful business must have profit which comes from the sales given by the clients. Therefore, a successful business must start from finding your potential clients.

It is important to know where you can find your potential clients and one of the many ways that I like to suggest is through a business blog because blogging is the new trend and blogging will be the future of online marketing. 

3 Reasons Why You Need a Business Blog:

Reason #1 - Blogs are gaining credibility and people are taking them more seriously as information sources.

Your potential clients are reading blogs to find out more information about the business you do. And since they have to read it from someone’s blog, why not let the someone be you?

Reason #2 - Blogs are read by more than half the internet users.

50% of Internet users are blog readers in 2007 from eMarketer (May 2008)
77% of active Internet users read blogs from Universal McCann (March 2008)

Currently, most clients will ask you, “Do you have an email?”.
A few years down the road they will be asking, “Do you have a blog?”.

Reason #3 - Blog readers are more educated and more affluent than the general population.

Are they your potential clients?

- 50% are above 35
- 44% are parents
- 70% have college degrees
- Four in ten have an annual household income of $75K+
- One in four have an annual household income of $100K+

Are they likely to use your products or services in their life time?
 

Summary

Business blogs are a good start for you to find your potential clients. Be the first mover among your competitors and start a blog to reach out to millions of readers all over the world!

How do I get started?

I offer blog design and development services, along with a lot of useful tips for you to start your business blog. Please do not hesitate to contact me if you need help setting up your blog.

Related posts:

1. The First Key To A Successful Blog
2. 7 Benefits of a Business Blog